The Regal is sized slightly smaller than mainstream mid-size sedans like the Toyota Camry, Honda Accord or Nissan Altima but a little larger than mid-size performance/luxury sedans like the Acura TSX or Volvo S60. At a price that's well below those premium brand sedans, GM is pitching the Buick--especially the performance-oriented GS--as a sporty alternative. That said, with a very full range of standard convenience and safety features, plus a fashionable look, the Regal is safe and sporty, yet still comfortable, alternative for families who see the mainstream offerings as a little too boring.
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